Inner-Self vs. Outer-Self and Socially Responsible Product Consumption

Inner-Self vs. Outer-Self and Socially Responsible Product Consumption

This paper investigates how two fundamental consumer characteristics, self-esteem (inner-self) and status seeking (outer-self), influence consumers’ purchasing behaviors of CSR (Corporate Social Responsibility) products via two mediating effects: brand image and self-enhancement. In particular, we a...

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Bibliographic Details
Main Authors: Yeujun Yoon, Kevin Chastagner, Jaewoo Joo
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Sustainability
Subjects:
corporate social responsibility
self-esteem
status seeking
brand image
self-enhancement
US
Online Access:https://www.mdpi.com/2071-1050/12/22/9362

Internet

https://www.mdpi.com/2071-1050/12/22/9362

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