Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention

Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention

Bibliographic Details
Main Authors: Danang Satrio, Sony Heru Priyanto, Albert K.N.A Nugraha
Format: Article
Language:English
Published: University of Montenegro - Faculty of Economics Podgorica 2020-06-01
Series:Montenegrin Journal of Economics
Online Access:http://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf
id doaj-a946bcffe6784cc4a719109c61e1bd96
record_format Article
spelling doaj-a946bcffe6784cc4a719109c61e1bd962020-11-25T03:26:38ZengUniversity of Montenegro - Faculty of Economics PodgoricaMontenegrin Journal of Economics1800-58451800-66982020-06-0116210.14254/1800-5845/2020.16-2.6Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing IntentionDanang SatrioSony Heru PriyantoAlbert K.N.A Nugrahahttp://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf
collection DOAJ
language English
format Article
sources DOAJ
author Danang Satrio
Sony Heru Priyanto
Albert K.N.A Nugraha
spellingShingle Danang Satrio
Sony Heru Priyanto
Albert K.N.A Nugraha
Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
Montenegrin Journal of Economics
author_facet Danang Satrio
Sony Heru Priyanto
Albert K.N.A Nugraha
author_sort Danang Satrio
title Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
title_short Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
title_full Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
title_fullStr Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
title_full_unstemmed Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
title_sort viral marketing for cultural product: the role of emotion and cultural awareness to influence purchasing intention
publisher University of Montenegro - Faculty of Economics Podgorica
series Montenegrin Journal of Economics
issn 1800-5845
1800-6698
publishDate 2020-06-01
url http://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf
work_keys_str_mv AT danangsatrio viralmarketingforculturalproducttheroleofemotionandculturalawarenesstoinfluencepurchasingintention
AT sonyherupriyanto viralmarketingforculturalproducttheroleofemotionandculturalawarenesstoinfluencepurchasingintention
AT albertknanugraha viralmarketingforculturalproducttheroleofemotionandculturalawarenesstoinfluencepurchasingintention
_version_ 1724591709521707008

Similar Items