Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Montenegro - Faculty of Economics Podgorica
2020-06-01
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| Series: | Montenegrin Journal of Economics |
| Online Access: | http://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf |