PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL)
The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2017-02-01
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| Series: | Jurnal Manajemen |
| Online Access: | http://www.ecojoin.org/index.php/EJM/article/view/20 |