GOING GLOBAL — ACTING LOCAL: SIEMENS IN THE CHINESE ELECTRICAL MARKET, 1904-1937
The German electrical manufacturer Siemens has been active in the Chinese market since the 1870s and established its first office in Shanghai in 1904. Focusing on marketing, the paper analyzes Siemens' business activities in China in the period from 1904 to 1937, and argues that the company ex...
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| Format: | Article |
| Language: | English |
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Economic & Business History Society
2011-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | http://ebhsoc.org/journal/index.php/ebhs/article/view/214 |