Optimisation of key performance measures in air cargo demand management

This article sought to facilitate the optimisation of key performance measures utilised for demand management in air cargo operations. The focus was on the Revenue Management team at Virgin Atlantic Cargo and a fuzzy group decision-making method was used. Utilising intelligent fuzzy multi-criteria m...

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Bibliographic Details
Main Authors: Alexander May, Adrian Anslow, Udechukwu Ojiako, Yue Wu, Alasdair Marshall, Maxwell Chipulu
Format: Article
Language:English
Published: AOSIS 2014-04-01
Series:Journal of Transport and Supply Chain Management
Subjects:
Online Access:https://jtscm.co.za/index.php/jtscm/article/view/125