STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS
Advertising is the narrative and visual formula to persuade a person to buy a product. The idea of promoting a product is related to a context and a story about it. Therefore, audiovisual tools are used also to achieve this. What matters is not only the story, but also the visual effects that are us...
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| Format: | Article |
| Language: | English |
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Editura Sitech
2020-12-01
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| Series: | Annals of the University of Craiova for Journalism, Communication and Management |
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| Online Access: | https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-5-12.pdf |