The nonprofit marketing process and fundraising performance of humanitarian organizations: empirical analysis
This paper links the fundraising success of nonprofit organizations to their marketing process. Financial and non-financial dimensions of fundraising performance are included in the study, as to demonstrate both aspects of the intended outcomes. The empirical part of the paper is based on research f...
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| Format: | Article |
| Language: | English |
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University of Split, Faculty of Economics
2016-12-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Online Access: | http://hrcak.srce.hr/file/252670 |