Branding Strategy of West Java: Fashion Products of The Creative Industry
<p><em>In past research, </em><em>branding strategy application in </em><em>the creative industry has been left largely unexplored. This study aims to investigate the types of </em><em>branding strategy elements perceived as the distinctiveness of West...
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| Format: | Article |
| Language: | English |
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Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2017-12-01
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| Series: | AFEBI Management and Business Review |
| Online Access: | http://journal.afebi.org/index.php/ambr/article/view/103 |