Arousing the receiver's involvement by flouting the communicative principles
In this paper we examine the addresser's attempt at gaining the addressee's attention towards his message. The field chosen for the investigation is the language of advertising, and more particularly one of its effective, although not widely used, strategies: humour. The hypothe...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
1998-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/1998-n11-arousing-the-receivers-involvement-by-flouting-the-communicative-principles |