Internal Communication at the university. Research to know our audience /La comunicación interna en la universidad. Investigar para conocer a nuestros públicos

Internal Communication at the university. Research to know our audience /La comunicación interna en la universidad. Investigar para conocer a nuestros públicos

Effective management of internal communcation is a key part to the broader strategic plan of all universities. The current Bologna process and the changes in management clearly require this to be done effectively in order to ensure that we establish the new degrees successfully. Furthermore, this is...

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Bibliographic Details
Main Authors: Lic. Arturo Vicente Lázaro; arturo.vicente@ucm.edu, Dr. Alejandro Tapia Frade, atapia@uemc.es, Dr. José María Herranz de la Casa; jmherranz@uemc.es
Format: Article
Language:English
Published: Universidad de La Laguna 2009-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Internal communication
self-perception
areas of networking
communication tools
communication channels
TICs at universities
Comunicación interna
auto-percepción
espacios de interrelación
herramientas de comunicación
canales de comunicación
TICs en universidades.
Online Access:http://www.revistalatinacs.org/09/art/23_822_30_Valladolid/Herranz_et_al.html

Internet

http://www.revistalatinacs.org/09/art/23_822_30_Valladolid/Herranz_et_al.html

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