Customer Relationship Marketing in Martial Arts

The present paper reviews good practices in modern management and marketing for sports clubs, especially in the Martial Arts. Objectives: to study how modern management and especially marketing should impact the development of martial arts clubs in Romania, by comparison to good practices identifi...

Full description

Bibliographic Details
Main Author: Corneliu Miron
Format: Article
Language:English
Published: Danubius University 2021-06-01
Series:EIRP Proceedings
Subjects:
Online Access:https://dp.univ-danubius.ro/index.php/EIRP/article/view/155/204