Zur Signalisierung der appellativen Textfunktion in einer Kundenzeitschrift der Apothekenbranche. Signalling the appellative function in a pharmacy sector’s customer magazine

Customer magazines are periodically published magazines with instructive and entertaining content, which are published by companies or branches for (potential) customers and which are usually free of charge. In Germany, there are currently more than 3500 customer magazine titles with a total circula...

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Bibliographic Details
Main Author: Margit Breckle
Format: Article
Language:deu
Published: Vilnius University 2012-01-01
Series:Kalbotyra
Subjects:
Online Access:http://www.kalbotyra.flf.vu.lt/wp-content/uploads/2012/04/Kalbotyra_64_7-251.pdf