Assessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africa
Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LINK Centre, School of Literature Language and Media (SLLM)
2019-12-01
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| Series: | The African Journal of Information and Communication |
| Subjects: | |
| Online Access: | https://hdl.handle.net/10539/28661 |