Measuring the Quality of Travel Agencies E - Service Application: Proposed A Model

• Main Authors: Ali Turan Bayram, Ramazan Pars Şahbaz
• Format: Article
• Language: English
• Published: Isarder 2015-09-01
• Series: İşletme Araştırmaları Dergisi
• Subjects: E - Service Quality; Travel Agencies; Proposed Mode
• Online Access: http://isarder.org/2015/vol.7_issue.3_article018_full_text.pdf

This study has been handled to a two dimensional e-service quality measurements, based on e-service quality measurement models in the literatüre, according to changing consumer demands. E-service quality models has been composed from two factors and seven sub-factors belong to these two factors, in mind to be associated with perceived quality on pre-puchase and post-purchase process. The aim of this study has been identified as developing a two dimensional model for travel agencies by putting out e- service quality dimensions. With the context of study questionnaire form was experimentedto 163 people and factor analysis was made with the aim of identifying sub-dimensions and in this factors. At the result of study, a model has been proposed a model for measuring the quality of travel agencies’ e-service application