PASSION, MYTH AND WAYS OF LIFE IN ADVERTISING
The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, unde...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2013-12-01
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| Series: | Signum: Estudos da Linguagem |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/signum/article/view/15681/14026 |