ENGLISH OR LOCAL LANGUAGE IN ROMANIAN ADVERTISING / L'ANGLAIS OU LA LANGUE AUTOCHTONE DANS LA PUBLICITÉ ROUMAINE / ENGLEZA SAU LIMBA LOCALĂ ÎN PUBLICITATEA ROMÂNEASCĂ
English is the most frequent foreign language used in international advertising when brands target a global market. This paper aims to examine the preference for English versus Romanian language in advertising texts or slogans, the degree of comprehension of English advertising by Romanian consum...
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| Format: | Article |
| Language: | deu |
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University of Pitesti
2014-11-01
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| Series: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
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| Online Access: | http://scf-lsa.info/wp-content/uploads/2017/04/20-TEODORESCU-Adriana.pdf |