Research on the Influence of Social Media Information on Consumers’ Purchase Intention
In addition to the channels of information, the information itself will also affect the intention of consumers to purchase. This paper extends para-social interaction (PSI) theory to the social media environment, and studies the influence of the information itself through it. Through the data analys...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201713900109 |