THE ROLES OF PERCEIVED RISKS AND PRICE ON THE PURCHASE INTENTION OF CHINA-MADE HOME APPLIANCES AMONG CAREER WOMEN IN MALAYSIA
The purpose of this research paper is to report on the purchase intention of China-made home appliances among career women in Malaysia. The purchase intention is hypothesised to be influenced by the price and preference of today’s career women who are indifferent to the product’s country of origin a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2017-06-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=e7ea1827-9e4c-47b7-8e90-7678592af069 |