World`s Most Valuable Brand Resonation With Categories of Different Customer Needs

World`s Most Valuable Brand Resonation With Categories of Different Customer Needs

One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy...

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Bibliographic Details
Main Authors: Kaspars VIKSNE, Santa BORMANE, Haidong FENG
Format: Article
Language:English
Published: Academy of Economic Studies of Moldova 2017-09-01
Series:CSIE Working Papers Series
Subjects:
Brand rankings
Customer needs
Maslow hierarchy of needs
Online Access:http://www.csei.ase.md/wp/files/issue6/VIK_WP_Issue_6.pdf

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