World`s Most Valuable Brand Resonation With Categories of Different Customer Needs
One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Moldova
2017-09-01
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| Series: | CSIE Working Papers Series |
| Subjects: | |
| Online Access: | http://www.csei.ase.md/wp/files/issue6/VIK_WP_Issue_6.pdf |