Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. Thi...

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Bibliographic Details
Main Authors: Zenobia Talati, Simone Pettigrew, Helen Dixon, Bruce Neal, Kylie Ball, Clare Hughes
Format: Article
Language:English
Published: MDPI AG 2016-12-01
Series:Nutrients
Subjects:
Online Access:http://www.mdpi.com/2072-6643/8/12/787