Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

<p align="left">&nbsp;</p><p><span style="font-size: xx-small;">Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A tot...

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Bibliographic Details
Main Authors: Simona Naspetti, Raffaele Zanoli
Format: Article
Language:English
Published: CentMa 2011-12-01
Series:International Journal on Food System Dynamics
Subjects:
cross-cultural advertising
ethical values
consumer attitudes
organic food
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/172
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spelling doaj-a6e55b1e359740b6af2bafa3b86847ee2020-11-25T02:36:35ZengCentMaInternational Journal on Food System Dynamics1869-69452011-12-0123253273145Communicating Ethical Arguments to Organic Consumers: A Study Across Five European CountriesSimona Naspetti0Raffaele Zanoli1Università Politecnica delle MarcheUniversità Politecnica delle Marche<p align="left">&nbsp;</p><p><span style="font-size: xx-small;">Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products. </span></p>http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/172cross-cultural advertisingethical valuesconsumer attitudesorganic food
collection DOAJ
language English
format Article
sources DOAJ
author Simona Naspetti
Raffaele Zanoli
spellingShingle Simona Naspetti
Raffaele Zanoli
Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
International Journal on Food System Dynamics
cross-cultural advertising
ethical values
consumer attitudes
organic food
author_facet Simona Naspetti
Raffaele Zanoli
author_sort Simona Naspetti
title Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
title_short Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
title_full Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
title_fullStr Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
title_full_unstemmed Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
title_sort communicating ethical arguments to organic consumers: a study across five european countries
publisher CentMa
series International Journal on Food System Dynamics
issn 1869-6945
publishDate 2011-12-01
description <p align="left">&nbsp;</p><p><span style="font-size: xx-small;">Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products. </span></p>
topic cross-cultural advertising
ethical values
consumer attitudes
organic food
url http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/172
work_keys_str_mv AT simonanaspetti communicatingethicalargumentstoorganicconsumersastudyacrossfiveeuropeancountries
AT raffaelezanoli communicatingethicalargumentstoorganicconsumersastudyacrossfiveeuropeancountries
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