Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
<p align="left"> </p><p><span style="font-size: xx-small;">Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A tot...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CentMa
2011-12-01
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| Series: | International Journal on Food System Dynamics |
| Subjects: | |
| Online Access: | http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/172 |