PECULIARITIES OF ELABORATING AND MAKING COMPLEX MARKETING DECISIONS IN UNSTEADY MANAGEMENT SYSTEMS
The experience of Russian companies which passed crises of 2008-2009 and 2014-2015, demonstrated the impossibility of using the standard approach for decision-making process under conditions of increased instability. The article deals with the specifics of managerial decision-making process in a cri...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2015-09-01
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| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/33 |