Predicting customer’s gender and age depending on mobile phone data
Abstract In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to tar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019-02-01
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| Series: | Journal of Big Data |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40537-019-0180-9 |