An Analysis of the Website Strategies of Top Fee-Generating U.S.-Based Public Relations Agencies
The current paper presents a content analysis of a group of 102 websites of major U.S.-based public relations agencies and a critique of how principles of dialogic communication have been applied to these websites. Our analysis revealed that the agency websites were very strong in the areas of us...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2013-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2013WirtzNgondo.pdf |