THE INTERNATIONALIZATION PROCESS OF AN FASHION SOFTWARE
This paper aims to analyze the internationalization process from 1996 to 2010 of a company that develops software for fashion. The theoretical foundations of the article include the theories of internationalization with special attention to the Nordic School of International Business, the approach o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2011-06-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/107 |