Globalization and localization in advertising translation: a love-hate relationship?
The aim of this paper is to analyse how globalization has affected the activity of advertising translation, paying heed to how globalization and localization approaches integrate translation as a strategy to promote different kinds of products and in different media. A theoretical introduction will...
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| Format: | Article |
| Language: | deu |
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Universidad de Las Palmas de Gran Canaria
2016-12-01
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| Series: | Revista de Lenguas para Fines Específicos |
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| Online Access: | https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/758 |