Driving Factors for Opinion Diffusion Behavior in Consumers on Online Social Networks: A Study of Network Characteristics

Driving Factors for Opinion Diffusion Behavior in Consumers on Online Social Networks: A Study of Network Characteristics

Online consumer social networks have become an important marketing channel for product-related information diffusion in the technological landscape. This paper aims to identify the factors that drive opinion diffusion behavior in consumers on online social networks. To empirically test the theoretic...

Full description

Bibliographic Details
Main Authors: Peng Shao, Heng Chen
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Social network services
diffusion processes
consumer behavior
communication networks
Online Access:https://ieeexplore.ieee.org/document/8784191/

Internet

https://ieeexplore.ieee.org/document/8784191/

Similar Items