The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools)
The purpose of this study was to investigate the effect of sensory marketing on the behavioral intentions of customers through hedonic, place attachment and trust in Kermanshah Soccer schools. The research method is a descriptive-correlational study that was conducted field experiment. The statistic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2018-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60890_e25af7a4304c3eaba6a0a65c2e23c973.pdf |