An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector

The new millennium must be called the century to compete for survival. The increase interaction among international organizations has changed the world into a global village and firms have no choice but to develop a variety of instruments and equipments to compete with each other. Value engineering...

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Bibliographic Details
Main Authors: Ali Ramezani, Fereshteh Amin, Hamed Babaei
Format: Article
Language:English
Published: Growing Science 2011-04-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol1/msl_2010_15.pdf

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