An Empirical Investigation of Factors Determining the Consumers’ Choice of Mobile Service Providers
After the implementation of government policies on globalization and liberalization, the consumers have become more critical about the selection of service providers. Consumers are now very much aware of the alternatives available in relation to services and the provider organizations. Expectations...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2011-12-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/isardercom/2011vol3no4/a11.pdf |