Destination Marketing for Expatriates: A Case Study in Northern Cyprus
With the intensifying competition in the global tourism industry, there has arisen an important need to enhance destination marketing initiatives in order to remain relevant. With effective marketing approaches, it is possible to increase the visitors that a destination receives, which is a benefici...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_8_3__2019.pdf |