Innovative Models of Enterprise Marketing Activity

The papers considers the following six innovative models of marketing activity: event marketing, brand immersion, geolocation internet-marketing, lead generation internet-marketing,   single commodity distribution and trade-service network, van selling. Even marketing is a systematic execution of ev...

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Bibliographic Details
Main Author: V. F. Volodko
Format: Article
Language:Russian
Published: Belarusian National Technical University 2020-04-01
Series:Nauka i Tehnika
Subjects:
Online Access:https://sat.bntu.by/jour/article/view/2299