Features of creative marketing in the conditions of the innovative economy development
The article systematizes the information on the definition of marketing as a leading tool for innovation of the creative economy, which explores the integrative function of marketing, as well as thoroughly analyzes the essence and content of creativity, based on five levels of creative process from...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editorial AAR
2021-08-01
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| Series: | Laplage em Revista |
| Subjects: | |
| Online Access: | https://laplageemrevista.editorialaar.com/index.php/lpg1/article/view/1267 |