A New Development in Front Group Strategy: The Social Aspects Public Relations Organization (SAPRO)
Increased pressure on risk industries to reduce their negative impact on society has resulted in an increasing volume of “risk” and “responsibility” communications from interest groups known as Social Aspects Public Relations Organizations (SAPROs). SAPROs have been criticized for being the “front g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-04-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fcomm.2020.00024/full |