Chevrolet and Manchester United: a transformational sponsorship in a traditional industry

Chevrolet and Manchester United: a transformational sponsorship in a traditional industry

Bibliographic Details
Main Authors: William J. Rowe, James E. Zemanek
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-04-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5626/im_en_2014_01_Rowe.pdf
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spelling doaj-a5a9dfa80c9449cb8fc5b00c13bdacd02020-11-25T03:47:20ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262014-04-011015626Chevrolet and Manchester United: a transformational sponsorship in a traditional industryWilliam J. RoweJames E. Zemanekhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5626/im_en_2014_01_Rowe.pdf
collection DOAJ
language English
format Article
sources DOAJ
author William J. Rowe
James E. Zemanek
spellingShingle William J. Rowe
James E. Zemanek
Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
Innovative Marketing
author_facet William J. Rowe
James E. Zemanek
author_sort William J. Rowe
title Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
title_short Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
title_full Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
title_fullStr Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
title_full_unstemmed Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
title_sort chevrolet and manchester united: a transformational sponsorship in a traditional industry
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2014-04-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5626/im_en_2014_01_Rowe.pdf
work_keys_str_mv AT williamjrowe chevroletandmanchesterunitedatransformationalsponsorshipinatraditionalindustry
AT jamesezemanek chevroletandmanchesterunitedatransformationalsponsorshipinatraditionalindustry
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