Chevrolet and Manchester United: a transformational sponsorship in a traditional industry

by William J. Rowe, James E. Zemanek
Published 2014-04-01

UFC pay-per-view buys and the value of the celebrity fighter

by Thomas R. Robbins, James E. Zemanek, Jr.
Published 2017-12-01

UFC pay-per-view buys and the value of the celebrity fighter

by Thomas R. Robbins, James E. Zemanek, Jr.
Published 2017-12-01

The marketing revolution of Tim Tebow: a celebrity endorsement case study

by Mark E. Moore, Chris Keller, James E. Zemanek, Jr.
Published 2011-03-01

The marketing revolution of Tim Tebow: a celebrity endorsement case study

by Mark E. Moore, Chris Keller, James E. Zemanek, Jr.
Published 2011-03-01

Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

by William J. Rowe, Mark E. Moore, James E. Zemanek, Jr
Published 2013-07-01

Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

by William J. Rowe, Mark E. Moore, James E. Zemanek, Jr
Published 2013-07-01

Touch point opportunities in American football at the collegiate level

by Mark E. Moore, Paul H. Schwager, James E. Zemanek, Jr., Bradlee Bray
Published 2010-06-01

Touch point opportunities in American football at the collegiate level

by Mark E. Moore, Paul H. Schwager, James E. Zemanek, Jr., Bradlee Bray
Published 2010-06-01

Tribalism among US-Based Premier League supporters groups: a tribal marketing perspective

by Erik C. Taylor, Mark E. Moore, Cody Logan Chullen, James E. Zemanek, Jr.
Published 2014-08-01

Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate

by Mark E. Moore, James E. Zemanek, Jr., Cody Logan Chullen, Lee D. Workman
Published 2014-12-01