FÓRUM - O PROCESSO DE CRIAÇÃO DAS TELENOVELAS
Managers in the creative industries have to deal with demand unpredictability and uncertainty. This characteristic does not prevent companies in this sector from trying to pursue knowledge about their consumers and, armed with this knowledge, from articulating the development of new products. This w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2009-01-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000100006&lng=en&nrm=iso |