Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are spe...

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Bibliographic Details
Main Authors: Dany Mochamad Darda, Gancar Candra Premananto
Format: Article
Language:English
Published: Universitas Airlangga 2016-10-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/2725