Public relations as promotional activity
Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a two-way street. You must communicate with your pub...
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| Format: | Article |
| Language: | English |
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Felix-Verlag
2011-12-01
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| Series: | ILIRIA International Review |
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| Online Access: | http://iliriapublications.org/index.php/iir/article/view/177 |