STRATEGIC MARKETING ALTERNATIVES AT AGRO-TOURISM GUEST HOUSE LEVEL

During the last years, tourists started to turn away from the mass tourism and consider the alternative one. Therefore, various forms of tourism were born, among which the rural tourism, to be regarded from two perspectives: it contributes to local and regional development and brings benefits to tou...

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Bibliographic Details
Main Authors: Violeta-Andreea ANDREIANA, Getuta-Camelia STOICA
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2013-10-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_2_3.pdf