Understanding Farmers’ Decision-Making in Agricultural Water Fee Payment in China: The Role of Mental Accounting

Understanding Farmers’ Decision-Making in Agricultural Water Fee Payment in China: The Role of Mental Accounting

To better understand farmers’ refusal to pay agricultural water fees under the current policy in rural China and their corresponding negative emotions, this paper applies mental accounting, a behavioral economics framework, to explore how the governmental policies of reform of rural taxes and fees,...

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Bibliographic Details
Main Authors: Weikang Zhang, Xinhong Fu, Jing Lu, Lin Zhang, Kwamega Michael, Guoqiang Liu, Fan Yang, Yuying Liu
Format: Article
Language:English
Published: MDPI AG 2016-08-01
Series:Water
Subjects:
mental accounting
agricultural water fee
behavioral economics
decision-making
information processing
representativeness
negative psychological externalities
Online Access:http://www.mdpi.com/2073-4441/8/9/375

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http://www.mdpi.com/2073-4441/8/9/375

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