Penanganan Komplain dan Komunikasi Word-Of-Mouth (WOM)
Submission of complaints by consumers is an important key in the issues of consumer empowerment. However, some consumers often do not want to complain because the process takes a long time and complicated. In fact, complaints from consumers need to be considered by producers to maintain their existe...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2019-01-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/25268 |