INTERNAL PR AS PART OF CORPORATE CULTURE

The identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR...

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Bibliographic Details
Main Author: O. Goryacheva
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2019-11-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1781