Management of corporate identityin Colombian journalistic organizations/Gestión de la identidad corporativa en empresas periodísticas colombianas
Abstract: To stand out among the abundant means and contents offered by the current informative market, journalist organizations should intensify actions which fortify their identity. This identity is built on the organization values which besides generating visibility to the brand should be a moti...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2009-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.revistalatinacs.org/09/art/863_Colombia/64_78_AS_Preciado.html |