Influence of cultural distance on the internationalisation of Spanish hotel companies
This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given count...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2014-01-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/644/1148 |