Prescription drug brand Web sites: Guidance where none exists
This paper applies insights from linguistics and discourse analysis to prescription drug brand Web sites, with special reference to the 100 top-selling drugs. Such sites give the outward appearance of being a place to go for straightforward information about a specific brand. In reality, they prese...
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| Format: | Article |
| Language: | English |
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University of Minnesota Libraries Publishing
2010-06-01
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| Series: | INNOVATIONS in Pharmacy |
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| Online Access: | https://pubs.lib.umn.edu/index.php/innovations/article/view/191 |