Social Media Use in American Counties: Geography and Determinants

This paper analyzes the spatial distribution and socioeconomic determinants of social media utilization in 3109 counties of the United States. A theory of determinants was modified from the spatially aware technology utilization model (SATUM). Socioeconomic factors including demography, economy, edu...

Full description

Bibliographic Details
Main Authors: James Pick, Avijit Sarkar, Jessica Rosales
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:ISPRS International Journal of Geo-Information
Subjects:
Online Access:https://www.mdpi.com/2220-9964/8/9/424